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DENHAM

" THE TRUTH IS IN THE DETAILS"

For 15 years Jason Denham has been building an archive of denim regalia that has become the inspiration for his signature collection.

The first collection is aptly titled “the truth is in the details” which illustrates Denham’s knowledge of vintage product combined with a passion for modern design.

The cuts of the jeans are inspired by a family heirloom, an antique pattern book called“ THE CUTTERS ”, (1910, price 15 shillings!). The first models are named after techniques in the book, “CUTTER”, “DART”, “TAPER” &  “TAILOR”.

The brand logo is a ‘ scissor ‘ this is the scissor that Jason cut his first Jean with 17 years ago.

DENHAM is about making ‘ mouth watering, must have ‘ exciting Jeans. Our passion is making Jeans and our mission is making the customers get that ”I gotta get me one of those Jeans feelings….”

DENHAM is produced in Japan and Italy by a great Jean maker called ‘Hiro’ who is also a Sake maker. To celebrate the launch of DENHAM Hiro has gifted 100 bottles of the finest exclusive DENHAM branded Sake. This is the first ever export of his family sake outside of Japan since 7 generations.

DENHAM will open a gallery boutique denim store in Amsterdam (9 streets) in December. The store will be a celebration of the DENHAM brand with unique pieces and presentation. The DENHAM store will be joined to the creative design studio / showrooms encompassing the total brand spirit.

DENHAM is positioned at the medium to high market level, retail prices will start at 150 – 500 euros / Jean.

DENHAM is for early adopters who know denim

DENHAM is denim.