SS10: INNOVATIONS AT THE LAUNDRY

It's washing Jim. But not as we know it..

drip dryDRIP DRY Obsessive denim freaks all know that wearing an unwashed jean is the best way to create the life lines and personality of your jeans. 'DRIP DRY' is a unique finish that speeds up and recreates this process. DRIP DRY Jeans have never seen water. This finish is created by the following 10 point process.

 

 

01 - TURN THE JEAN INSIDE OUT / CLEAN THE AND PREPARE THE JEAN.
02 - APPLY 1 LAYER OF RESIN SPRAY TO 'SET' THE JEAN.
03 - RETURN THE JEAN TO THE CORRECT SIDE.
04 - APPLY DESIRED MUSTACHE AND ABRASION TEMPLATE
05 - GENTLY HAND SAND FINISH ALL LOCAL ABRASION
06 - APPLY RESIN COAT 2 TO LOCAL AREAS.
07 - HANG THE JEAN IN THE OVEN AND BAKE AT MAX 90 DEGREES TEMP. FOR 1HR
08 - RETURN THE JEAN TO THE MANNEQUIN CLEAN THE RESIN AND REMOVE THE KIMBALL'S
09 - DRY TUMBLE THE JEAN TO SOFEN THE HAND-FEEL.
10 - PRESS THE JEAN BACK IN TO SHAPE AND APPLY LABELING / PACKAGING.

w9y

DRIP DRY – W9Y (worn 9 Years) Further extending the Drip Dry story from the previous season DENHAM has created the 9 years finish to follow on from 3 and 5 years. This is a more extreme summer version; heavy processed, oven baked and dry finished.

 

italy laundryITALY LAUNDRY We have a lot thank the Italians for, some would argue that the exquisite foods, the iconic sports cars and the legendary artists are the highlights of Italian genius. I disagree ........its the wash houses / Laundries.

AD

ARCHIVE DRY – AD Similar to the Drip Dry process, the Archive Dry process is the next step, the follow on. Super natural finishing with extreme 3D lifelines built into the finishing.
“Khaki will be King in SS10“ (but not as we know it now).


For the SS10 collection DENHAM will present a big story in Khakis, not the same old stuff that you have seen before. DENHAM presents new invention modern chinos.

AC

ANTIQUE CHINO - AC This is the distressed Chino alternative. Simple idea, DENHAM washes it the same way as the jeans are washed.  This fabric is a hard wearing durable workers twill, which has been heavy processed and pumice stone finished to achieve a worn and distressed finish.