Home This website is built like a blog. Each card shown below is a post. This HOME page simply displays a random chronological view of all our posts. It mixes posts from each category listed in the menu to the left. For a slightly less mesmerizing experience, you can navigate posts organized neatly according to subject by selecting one of the menu items. You can also access our online store directly by selecting WEBSTORE from the menu.
About It's simple. The Truth is in the Details. Worship Tradition, Destroy Convention.
Press Founded way way back in 2009, DENHAM will be a toddler for some time to come. As such we are deeply grateful to the media and event organizers below who have been helping us get the word out.
Garment Library Before we created we collected. But we collect not just to ACQUIRE. We collect to EXAMINE, ANALYSE, DISCOVER and to LEARN. The Denham Garment Library is the physical manifestation of our obsession with tradition and quality, providing deep and unique sources of inspiration for our design process.
Product Reviews Denham design, denim integrity. We look to the tradition from which denim emerged as a blueprint for developing the collection. Focused on quality and utility. We seek to add to the great tradition of iconic garment-types by challenging conventions the way they did when they first built pants out of tent-fabric, or slammed machine-rivets into clothing.
Service Co. When pure denim fabric soaks in timeless indigo dyestuff, the result takes on a life of its own. Part of the pleasure of blue jeans is the journey they take with you all the way from a fresh virgin pair to a perfectly worn-in and 100% unique wardrobe favorite. To get from here to there takes care and maintenance. That process should also be a pleasure.
Home This website is built like a blog. Each card shown below is a post. This HOME page simply displays a random chronological view of all our post. It mixes posts from each category listed in the menu to the left. For a slightly less mesmerizing experience, you can navigate posts organized neatly according to subject by selecting one of the menu items. You can also access our online store directly by selecting WEBSTORE from the menu.
The Denham Virgin Store & Service Co. made its pop-up style debut on January 20th, 2012 within Berlin’s legendary denim emporium, the shop called 14oz.
The concept was born at Denham’s Amsterdam flagship and this was its first road-trip. There was no better time than Berlin Fashion Week and no better location than the 14oz store during which to share the experience with a broader audience.
The concept features three main components:
VIRGIN - A full offering of “virgin” denim (unwashed) styles crafted from the best Japanese denim fabrics.
SERVICE - A full on-site repair and alterations service allowing denim enthusiasts to maintain their favorite jean ensuring they last long and continue to get better over time.
ARTISAN JAPAN - A full offering of Denham’s most artisan “Made in Japan” pre-laundered styles featuring rich natural wear-patterns inspired by heavily worn vintage jeans from our archive. These styles also represent a sort of snapshot of the future for Virgin jean customers embarking on a long experience with new jeans aided by the support of the Service Co.
To realize the pop-up at 14oz, Ringmasters and tireless denim-heads Stacy and Seb, from the Amsterdam Denham shop and Bob’s Store respectively, loaded up and set off with a travelling caravan of old American Union Specials and Singer sewing machines, to a 3 day show in the lower level of 14oz.
From repairing holes, taking up trouser legs and repairing knees to custom labelling and the chain stitch hem alteration service; each jean was individually repaired & finished to prepare it for another wear experience.
If you couldn't wait to age your jean naturally, also on offer was a pre-aging service that replicates the natural wear and tear of a jean as worn for three / six months.
A special thank you to our hosts 14oz in Berlin, for their hospitality during our stay.
From Virgin Jean to One-of-a-Kind Self Portrait
It all starts with a pair of jeans crafted in Virgin denim. Cut straight from untreated denim cloth. No wash, no distress. brand new and entirely unspoiled. The story starts here.
After years of wear, the maturity of the jean can be seen in it's patina: spots, blemishes, moustaches, rips & tears, defining the milestones in the life of a jean, mapping out & recording a unique pattern of wearer experiences.
The Denham Service Co. is here to help. Relining / repairing & remodelling to suit your requirements, and prepare your jean for it's next experience.
- CHAIN STITCH HEM ALTERATION SERVICE**
- HOLES | KNEE REPAIR SERVICE**
- PRE-AGING SERVICE (3 or 6 months)**
- HANDWASH SERVICE (DENHAM SOAP: natural enzymes)**
- CUSTOM LABELLING SERVICE**