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About It's simple. The Truth is in the Details. Worship Tradition, Destroy Convention.
Press Founded way way back in 2009, DENHAM will be a toddler for some time to come. As such we are deeply grateful to the media and event organizers below who have been helping us get the word out.
Garment Library Before we created we collected. But we collect not just to ACQUIRE. We collect to EXAMINE, ANALYSE, DISCOVER and to LEARN. The Denham Garment Library is the physical manifestation of our obsession with tradition and quality, providing deep and unique sources of inspiration for our design process.
Product Reviews Denham design, denim integrity. We look to the tradition from which denim emerged as a blueprint for developing the collection. Focused on quality and utility. We seek to add to the great tradition of iconic garment-types by challenging conventions the way they did when they first built pants out of tent-fabric, or slammed machine-rivets into clothing.
Service Co. When pure denim fabric soaks in timeless indigo dyestuff, the result takes on a life of its own. Part of the pleasure of blue jeans is the journey they take with you all the way from a fresh virgin pair to a perfectly worn-in and 100% unique wardrobe favorite. To get from here to there takes care and maintenance. That process should also be a pleasure.
Home This website is built like a blog. Each card shown below is a post. This HOME page simply displays a random chronological view of all our post. It mixes posts from each category listed in the menu to the left. For a slightly less mesmerizing experience, you can navigate posts organized neatly according to subject by selecting one of the menu items. You can also access our online store directly by selecting WEBSTORE from the menu.
Englishman Jason Denham established DENHAM in the city of Amsterdam in the Netherlands. Having already established his reputation in the European market as a consummate “jeanmaker” known for mixing denim modernism with workwear tradition, he resolved that the jeans category needed an injection of something fresh, new and undeniably mouth-watering. Assembling a small like-minded team of international designers, Denham set-up operations in Amsterdam in 2008.
One step inside the DENHAM design studio and even a casual observer can sense what’s going on. Fewer than half-a-dozen creatives with a combined experience of over half of century in the field of workwear and utility garment design apparently share a deep seated view that now it is their turn. Born in the 60’s and 70’s and weaned on the design cultures of the 80’s, 90’s and 00’s they share a universal and passionate culture that transcends their individual regional perspectives. Despite having cut their creative teeth in the rich and varying landscapes of the UK, Europe and the US they rarely require extensive dialog to determine direction. Replacing the standard chatter of trend analysis and market tactics is the throb of music, the reassuring whir of an industrial sewing machine, the gnashing of scissor blades and more mysterious sounds of experimentation, creating an atmosphere that is equal parts workshop, laboratory, research center and dynamic modern design atelier.
The team is still young and naïve enough to try new approaches. And they’re still young enough to work with the sometimes breakneck momentum associated with youthful enthusiasm. But they’re also experienced enough to work with a confidence and discipline that ensures a constant focus on quality, workmanship and execution. For them the truth is in the details.
Denham design is permanently tied to their belief in denim’s basic integrity. They look at the core of what drives jeans culture to inspire the approach they take in everything they do. The DENHAM label is focused on balancing an intense commitment to progressive design against an equally obsessive respect for jeans craft tradition. In step with founder Jason Denham’s long held personal creative convictions, they endeavor to manifest a practical “jeanmaker” attitude of honest craftsmanship multiplied by fearless experimentation and invention not only in every jean they create, but in every garment in the line and every other aspect of the label.
Contrary to popular belief, traditions aren't honoured by blind mindless repetition. Traditions are advanced through systematically challenging convention in a continual search for improvement. We add to tradition through trial-and-error, through innovation and invention. Traditions are ignited and revitalised through inspired acts of respectful revolution.
Respectful acts of revolution are also fun as hell and they prevent us from taking ourselves too seriously. WORSHIP TRADITION DESTROY CONVENTION: Denim culture taught us these things, but their significance isn't limited to denim. These values underpin everything we do.
D E N H A M D E S I G N : D E N I M I N T E G R I T Y
Back when we first started we wanted to get these points across so we cobbed together our own little rip-off of Bob Dylan's Subterranean Blues film. Forgive us for that Bob, we never did it again. But every once an a while we watch it to remind ourselves how we were feeling when this all started.