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On Friday the 10th of February a dedicated presentation of the Denham brand within American Rag in Los Angeles has opened to the public. The installation marks the first time the brand appears on a formal platform in the US market.
If you don't already know it.. American Rag is the mecca of premium denim in the United States. If you've ever been there, you already know.


The assortment on view includes limited edition labors-of-love such as an entirely hand-assembled and handsewn men’s “Skinner” jean as well as innovative Denham signatures such as the “Duty” M65 style jacket and a luxurious range of women’s tailored silk styles. These special creations sit alongside the full international collection of men’s and women’s premium denim, related tops and outerwear.
Men's Shop-in-Shop in the Denim Area of American Rag, Los Angeles
Women's Shop-in-Shop in the Denim Area of American Rag, Los Angeles