WHATAREYOUWEARINGTODAY?

There were a couple of discussions bouncing around the studio that could be credited with instigating this project.

FOR THE WHOLE THING: LINK HERE

1. We keep meaning to get into the discipline of photographing one of our own pairs of jeans everyday in order to document the appearance of specific wear-patterns over time.  We have dreams of doing one of those time-lapse photography things.
2. One of our sales team asked us to define the Denham style.  That question made us real nervous.  None of us want to dictate a style.  Grown-ups should be trusted to dress themselves and the whole point of jeans is that every pair ends up unique.  We remember the grand old days when customers were supposed to want to "Get the Jordache Look" and fans of brand could wind up looking like uniformed members of a private army.  We didn't want to go back there, but it did make us think.  How are we wearing the stuff ourselves?

Inspiration for the approach came from a few sources.  Most notably we were inspired by the blog "What Are You Wearing Today?".  It's a sort of strange window into what two by-and-large ordinary folks are wearing each day.  To review the entries on their site can be fascinating but also mind-numbingly boring.  Who cares what they're wearing?  Similarly we don't assume anybody cares about what any of us are wearing either but it's a kind of interesting exercize anyway.

Our daily involvement in Denham has already begun to increase our appetite for quality, utility, obsessive detail, authenticity, uniqueness and the possibility for great true stories in all the gear that we encounter.  In other words, Denham has already begun to spoil us.  We realize that we're losing patience for cookie-cutter commodities.  Daily interaction with the Denham Garment Library has also revitalized our interest in vintage.

Every morning before work a little pocket camera is set to auto-Timer and placed on the kitchen table where it records what is actually being worn.  As I tend to obsess about these questions as much as anyone else, I started with myself as the first test-subject.  As we've said, we don't intend to propose an overriding Denham style (if we did it would probably include at least wearing trainers, which I haven't been doing lately).  If you engage with our products, we hope you'll adapt their use to suit your own needs and attitude.  So this is not intended to represent anything more than a practical look at how things are being worn in one particular case.  Part of what we also hope to see is our own Grade 5-Pocket aging over time as they're worn nearly every day.  Another thing I'm realizing is how much potential there is to find other really interesting stuff, do minor modifications, access designs from all-over the world but also get hold of items from other eras.  In fact, their is so much cool stuff out there it's getting harder to settle for any assembly-line goods.

It would be a little presumptuous and oddly narcissistic to burn much more posting-space here, so the exercise was set-up elsewhere in the blog-o-sphere where it will be updated as regularly as possible.  But, if you're curious, you can always link to it from here.