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This past Friday bore witness a reception celebrating the first official Denham House Guest Artist Project.
The concept of the H.G.A series is very simple. We reach out to exceptional creatives whose work we admire and who have a handwriting all their own. We invite these artists to express elements of our brand signature within a special artwork but we insist it be done without any compromise to their own unique vision… -in other words, we ask them to step into our world but let ‘em do pretty much their own thing. Then we integrate the artwork within special styles in our seasonal collection.
The first artist we asked was a local hero, Alljan Moehamad. Alljan has inspired a cult following for mind bending pen-and-ink illustrations that seem to flow completely organically from the end of his pen. He will sit at his worktable; clear his mind and ignite an initial imaginative spark. From that first ignition the work seems to unfold nearly of its own volition, or at least he’s taught himself to remove any artificial filter between his mind and his hand. Representational forms sill forth but before the viewer can predict their direction they morph and spin and bloom into other images and objectives. The result can be compared to psychedelic artwork from the Fillmore Theater days in San Francisco and New York, but they manifest a clean contemporary freshness that can only be from Alljan’s own time and his own place. Alljan and his vision are nothing if not absolutely original.
The styles featuring Alljan’s artork for Denham were unveiled in our own shops last week. Alljan has also honored us by exhibiting the full set of original Alljan Skulls of which his Denham scissor-skull is a key part. The exhibition was installed in our Amsterdam store and served as the heart of Friday’s reception.
Limited edition signed prints of the Alljan’s artwork were also produced and given as a special gift to guests who bought one of the new House Guest Artist tees or scarves during the event. And of course Alljan was on-hand to celebrate with us and meet his fans throughout the evening.
Jason Denham and Alljan Moehamad
