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The launch of the 14oz store was accompanied by a comprehensive book containing a who's-who to contemporary mens and womens casual clothes brands. We were considered a part of that, and we thank 14oz for their appraisal.
In Karl-Heinzs' words the store (and book) "...demonstrate my own feelings about the contemporary culture of dressing. In short: it is the essence of all that I personally likes. So it's no coincidence that words such as quality, tradition, manufacturing and authenticity are a recurring them of the company profiles. It is my priority to dress our customers well. Style matters more than fashion. The "dernier cri" is not important in the choice of the collections. Rather we want to contribute to our customers buying something in our store that they will be able to enjoy for a long time."
We say "hear hear" to that.
Karl-Heinz Muller's visionary store is transforming the Berlin shopping experience. We wont dedicate too much time to the 14oz store in this article but you can check his website here

