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We'd seen these around for years but never really reflected on the genius of their design. They're called "Brassards" and the pictures tell the story. We obtained this one just prior to staring design work for Winter 2011 and it sparked the idea to use the same system to create another variation of the removable-branding we're so fond of. The resulting design element was first featured on the Commander Jacket and more recently on the Bernal Type 3 Bomber Shell; part of our collaboration with Space Expedition Corporation.
There are probably endless designs for these things from simple ribbon-tie versions from WW2 to the more anatomical variation show in the contemporary Australian Army design above.
Before we created we collected.
But we collect not just to acquire; we collect to examine, analyze, and to learn. Decades in the making, the DENHAM GARMENT LIBRARY supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions unless we understand them better, and new ideas crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.
Our single-minded obsession with workwear is the primary inspiration for the brand. Our conviction that deep knowledge comes with extensive research is central to the whole studio’s design approach. The label’s own growing archive is home for an expansive collection of archetypal jean models as well as workwear, military clothing and travel gear from the last century all the way up until today.
We know our predecessors, our contemporaries and our competitors. We take inspiration from anyone and any place producing relevant ideas but we’re never content simply to reproduce someone else's approach even if that person's name has been safely lost to history. The research feeds our passion and our passion is to progress our tradition ever forward.
WORSHIP TRADITION. DESTROY CONVENTION