London Pants - ASCH
London Pants - ASCH
Active Selvedge Chino (ASCH): A comfort stretch, garment-dyed 10oz cloth that's super soft. It's got a narrow red selvedge listing.
- The fabric is treated with a special high-temperature dye technique, which holds in the colour and creates a natural fade effect.
- Selvedge refers to self-finished edges — roll up the cuff of your jeans to have a peek. It’s a technical term that stems from old school shuttle looms.
- 98% Cotton 2% Elastane
A symbol of quality
Selvedge refers to self-finished edges — roll up the cuff of your jeans to have a peek. It’s a technical term that stems from old school shuttle looms. Selvedge fabrics are woven on 28-30 inch looms, which create narrower fabric that’s associated with premium quality. These looms were replaced in the 1970s and ‘80s by more effective and wider 58-60 inch looms. Today, few mills still use the smaller looms since they operate at a slower rate – but they produce more natural irregularities across the denim’s surface. These come to life when subjected to special wash and wear pattern recipes and can produce more beautiful finishing effects.
The brand’s iconic logo
For Jason Denham, scissors are a symbol of his craft. Throughout his career he’s collected thousands of pairs – each with a unique story and past. But there’s one scissor that’s the most important: his first pair, which inspired the brand’s iconic logo.
Copper meets black satin powder coating
In every design we make, we aim to combine our vintage inspirations with original DENHAM details. A distinct example is our premium copper hardware. Used in workwear since 1873, copper hardware has been around for almost as long as jeans have. We add a black satin powder coating, which gives a luxurious and modern twist to a nostalgic classic.
The Truth is in the Details
By Jason Denham
I’ve dedicated my life to making the perfect jeans. They’re my passion and my pride. Like a chef, I hand pick all my ingredients: I study tradition and technique, and obsess over every detail. I honour heritage and authenticity, while bringing a modern twist to my craft. I believe ‘The Truth is in the Details’ and every pair of DENHAM jeans tells a story – one that evolves every time they’re worn. I’m excited to share in this journey and story with you.