GOLDEN TICKET CONTEST
DENHAM x Candiani Denim
This February, we're hosting an exclusive contest in collaboration with Candiani Denim, one of the world's most renowned denim mills. Our customers (yes, you!) have a chance win one of five weekend trips for two to Candiani's mill near Milan, Italy, which is normally not open to the public.
How to Win
We've designed three limited-edition jeans: two washes of the men's Razor and one wash of the women's Monroe, all made with Candiani fabric. All three are packaged in a commemorative anniversary box, and five boxes will have a winning "golden ticket" in the pocket. The lucky customers who purchase the jeans and find these tickets will win a weekend trip for two to Candiani!
The jeans will be available online, at DENHAM stores and select wholesale partners. The contest concept was inspired by Jason Denham's favourite film, Willy Wonka and the Chocolate Factory.
Candiani is at the forefront of denim innovation, and our 'golden ticket' contest represents a rare opportunity for consumers to have a glimpse inside. The factory is so inventive it's mind-blowing; it's truly like Willy Wonka, with all the latest technology. We are excited to give DENHAM fans an exclusive chance to see how some of our best denim fabrics are made.