GOLDEN TICKET CONTEST
DENHAM x Candiani Denim
This February, we're hosting an exclusive contest in collaboration with Candiani Denim, one of the world's most renowned denim mills. Our customers (yes, you!) have a chance win one of five weekend trips for two to Candiani's mill near Milan, Italy, which is normally not open to the public.
Thank you for participating!
If you are one of the lucky winners of the competition, you will receive an email with all the information.
"The Greenest Mill in the Blue World"
For 10 years, DENHAM and Candiani have worked in close collaboration to master the art of vintage replication, striking the right balance between tradition and modernity.
Founded in 1938 near Milan, Italy, Candiani Denim is one of the most well respected and sustainable fabric mills in the world. A family-run business, the Candiani name stands for premium quality and innovation. The mill is committed to working with sustainable ingredients — like organic and recycled cotton — and developing ecologically friendly dyeing and wash technologies.
Founder and Chief Creative Officer
"Candiani is at the forefront of denim innovation, and our 'golden ticket' contest represents a rare opportunity for consumers to have a glimpse inside. The factory is so inventive it's mind-blowing; it's truly like Willy Wonka, with all the latest technology. We are excited to give DENHAM fans an exclusive chance to see how some of our best denim fabrics are made."
Share your experience! Snap a photo of your GOLDEN TICKET box or jeans and tag it on Instagram.
Buy the jeans
A comfort stretch, 12oz denim with a 3x1 twill, and double-indigo-dyed warp and weft. Selvedge refers to self-finished edges — roll up the cuff of your jeans to have a peek at the fabric's edges. It’s a technical term that stems from old school shuttle looms; selvedge is a symbol of quality and authentic craftsmanship. The unique 5mm golden selvedge has been specially developed to commemorate DENHAM's 10th anniversary.
This wash was inspired by a vintage jean found in our DENHAM Garment Library (DGL), an archive of 1,500 pieces. That jean was from DENHAM's first year in 2008. It's a comfort stretch, 3x1 cloth with a double-indigo-dyed warp and weft. The fabric has a dark, natural fade wtih 3D whiskers and honeycombs, which create a beautiful, worn-in effect.
How to Win
We've designed three limited-edition jeans: two washes of the men's Razor and one wash of the women's Monroe, all made with Candiani fabric. All three are packaged in a commemorative anniversary box, and five pairs will have a winning "golden ticket" in the pocket. The lucky customers who purchase the jeans and find these tickets will win a weekend trip for two to Candiani!
The jeans will be available online, at DENHAM stores and select wholesale partners. The contest concept was inspired by Jason Denham's favourite film, Willy Wonka and the Chocolate Factory.
You can also participate just by filling in the form here.