Pitti Uomo Trade Show

Florence, Italy

The 10-Year Anniversary program will kick-off in January at the Pitti Uomo Trade Show in Florence, Italy.

During the Trade Show, Jason Denham will launch DENHAM’s 10-year book, titled "A Decade of DENHAM" and published by Mendo.

Furthermore, DENHAM will present three exclusive jean designs — two men’s styles and one woman’s style. Created with Candiani Denim, the jeans will be sold in DENHAM stores worldwide and select wholesale partners as part of a contest inspired by the film Willy Wonka and the Chocolate Factory. Ten jeans will have a “golden ticket” in the pocket, and the winners will receive an all-expenses-paid trip to the Candiani mill near Milan, Italy.