Our vision is to create beautiful, premium quality product that can be loved, worn and serviced for life. Our designs balance innovation with a respect for tradition and attention to detail; the combination is so unique that it makes your pulse quicken and your mouth water.
Our values are centred on three areas: people, product and presentation. We harness the power of this combination to deliver top quality results in all areas of our business.
Design Mantra: Worship tradition, destroy convention
Our design process strikes a balance between tradition and innovation, driven by the pioneering spirit of the original blue jean. We approach design with inventive solutions and confident European modernism, while honouring old-world craftsmanship.
Tagline: The truth is in the Details
Our brand philosophy is rooted in a passion for two things: details and truth. The details are what distinguish us, define us and drive us. The truth is inherently inside us and determines how we approach our work. Together, this is what makes us special over average. The details are what makes us, us. The details are our truth.