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LAUNCHING ON 25/09/2020

9.00 AM (CET)



We worked our design and denim integrity into the most renowned sneaker designs. Creating a material palette synonymous with the original silhouette. Using the most sustainable indigo and ecru denim, created using patent technology from Italian mill Candiani, we develop an authentic, retro unisex design that celebrates the best of both brands.

The structure of the upper seamlessly fuses the eco-friendly denim with the OG TPU Infrared highlight trim that solidified the AM90 reputation. At the same time, the tongue pays homage to DENHAM’s authentic blue and white signature selvedge. DENHAM’s tagline, ’The Truth is in the Details’ is reflected in the details - like our founder Jason Denham’s signature in the sole and the grey rubber lace tips, engraved with our iconic scissor logo.

  • Denim Uppers
  • TPU Accents
  • Air Cushioning
  • Rubber Outsole
  • Product ID: AIR MAX 90 DNHM


*Purchase limited to 1 unit per style per customer. Discount codes not applicable.



"The original classic UK street shoe. We selected the best Italian sustainable denim to combine with the OG Infrared highlight trim."

- Jason Denham