Blade Straight Fit Jeans - SSF
Made with Italian Candiani Denim
Why we use Candiani Denim?
Founded in 1938 near Milan, Italy, Candiani Denim is one of the most well respected fabric mills in the world. The company is renowned for its premium quality fabrics and innovation in sustainability. Drawing on centuries of artisan textile expertise, Candiani shares our passion for authenticity and striking the right balance between tradition and modernity. DENHAM and Candiani also work in close collaboration to master the art of vintage replication.
Embossed inside and out
Rivets are placed on the areas of jeans most likely to be pulled or stressed. This helps to keep the fabric together and make the jeans more durable over time. Most brands emboss the top of their rivets, but we don’t stop there – our copper rivets are embossed on both sides, so our logo appears on the exterior and the interior of your jeans. After all, the truth is in the details.
691 stitches in every DENHAM scissor logo
For Jason Denham, scissors are a symbol of his craft. Throughout his career he’s collected thousands of pairs – each with a unique story and past. But there’s one scissor that’s the most important: his first pair, which inspired the brand’s iconic logo. Every pair of jeans in our men’s collection is stamped with this trademark, which is meticulously crafted from 691 stitches.
691 stitches in the scissor logo
7 Point Pocket
A DENHAM signature detail
Jason Denham introduced our iconic 7-point pocket in his earliest designs; it’s inspired by the natural anatomy of a hand. We later evolved to include a 5-point pocket in our collections, but we didn’t want to lose this important part of our brand heritage. We now make our coin pockets as 7-point, as a subtle nod to tradition.
Durable Front Pocket
The most durable pocket bags
We love to showcase our signature scissor print, and you’ll find it on the fishbone fabric used to make front pocket bags. So in addition to being super durable, they capture a little piece of history every time you reach in your pockets. (Scissor freaks can also look out for our scissor print on interior yoke panels.)
Copper meets black satin powder coating
In every design we make, we aim to combine our vintage inspirations with original DENHAM details. A distinct example is our premium copper hardware. Used in workwear since 1873, copper hardware has been around for almost as long as jeans have. We add a black satin powder coating, which gives a luxurious and modern twist to a nostalgic classic.
A sign of craftsmanship
Our yoke panels are finished with our signature print – a collection of scissor artwork we’ve designed over the years. So, every time you look inside your jeans, you’ll see a little bit of history.
Wash & Care
Let your jeans tell your story
Once you’ve invested in premium quality denim, it’s important to take proper care of your purchase. This will not only prolong the life of your jeans, but it will help them get better with age and tell a story — your story.
The Truth is in the Details
I’ve dedicated my life to making the perfect jeans. They’re my passion and my pride. Like a chef, I hand pick all my ingredients: I study tradition and technique, and obsess over every detail. I honour heritage and authenticity, while bringing a modern twist to my craft. I believe ‘The Truth is in the Details’ and every pair of DENHAM jeans tells a story – one that evolves every time they’re worn. I’m excited to share in this journey and story with you.