Scroll through our history to learn more about DENHAM


  • Jason Denham founds his namesake brand in Amsterdam.


  • First DENHAM store opens adjacent to the head office and design studio (Prinsengracht 493).
  • Re-cut program introduced; it is later sold at Colette (Paris) and American Rag (Los Angeles).


  • First DENHAM store opens in Daikanyama, Japan. Ribbon cutting ceremony joined by Rin Tinaka of My Freedamn!
  • Denhamthejeanmaker.com launches; website wins an award for its creative design from the Creative Review Annual 2010.
  • DENHAM introduces House Guest Artist program; the brand invites designers and studios to create bespoke artwork that reinterprets the iconic scissor logo.


  • First DENHAM women’s store opens in the ‘9 Streets’ neighbourhood of Amsterdam.


  • Store openings in Amsterdam: DENHAM flagship store (Hobbemastraat) and ‘Coffee & Concept’ store (Prinsengracht).
  • DENHAM celebrates its five-year anniversary with launch of Five Years in the Making, a collectable coffee table book.
  • Launch of Category 5 jeans collection, which celebrates the classic five pocket fit.


  • Store openings: Tokyo (women’s boutique in Roppongi Hills and flagship store in Omotesando Hills) and Amsterdam (women’s denim bar on the Runstraat).
  • First store in Australia opens at the Rocks in Sydney.
  • First DENHAM movie, Denham Psycho, wins Silver in the ‘Viral’ category at the Cannes Corporate Media & TV Awards.


  • Store openings: Tokyo and Nagoya (Japan), Antwerp and Aalst (Belgium), Leeds (UK) and Amsterdam (men’s denim bar on the Runstraat).
  • Flagship store opens in Dusseldorf (Germany).
  • Second DENHAM movie, The Jeanmaker, premieres at Amsterdam Denim Days.


  • Store openings: Utrecht (Netherlands) and Hamburg (Germany).
  • Launch of the third DENHAM movie, The Truth is in the Details, which tells the story of the brand to date.


  • Store openings: The Hague and Utrecht (Netherlands), and flagship in Ginza, Tokyo (Japan).
  • First DENHAM store in China opens in Shanghai.


  • Store opening: Rotterdam (Netherlands).
  • DENHAM launches an exclusive collaboration with Norr11 during Dutch Design Week.


  • DENHAM moves to its new HQ in Amsterdam North.
  • Trendy Group acquires majority stake in DENHAM and sets its sight in expansion in Asia.