As the novel Coronavirus (COVID-19) has become a global pandemic, together we face unprecedented challenges. Our thoughts are with everyone whose lives have been impacted by the outbreak - especially those in the healthcare sector. In support of those fighting against the virus, our stakeholder Trendy Group donated 1.3 million euros (10 million yuan) to the city of Wuhan at the end of January. This donation is being used for the prevention, detection and treatment of COVID-19 and the purchase of medical materials, supplies and subsidies.

DENHAM also donated 15,000 surgical face masks to healthcare institutions across The Netherlands in March to bolster local medical supplies.

The health of our employees, partners and customers remains our top priority, which is why we have decided to temporarily close all our stores in Japan, The Netherlands, Germany and Belgium. We previously closed our stores in mainland China in late February. All of these stores have recently reopened under adjusted opening hours according to local legislation. In addition, all of our HQ employees in Amsterdam and Tokyo are working remotely from home until further notice. We remain on hand to answer any questions you may have.

We will continue business online, operating in line with advice from the World Health Organization (WHO) and local health experts. We are working closely with our logistic partners to ensure the correct health, hygiene and safety standards are being followed for delivery and returns. We will continue to monitor the situation closely and make the right decisions if and when needed.

Now more than ever, we need to stand together and support one and other by keeping distance. We encourage those who can offer assistance to help out wherever possible in their local communities, so we can all stay healthy and safe. Together we will get through this.

Much love,

The Denham family.





For over a decade the Denham brand has been nourished on a love for storytelling.

In print, on product, or just in passing – our journey has taught us that being truthful with our details has been rewarded with an honest and genuine following. And nowhere is this truth more told than in our stores. Denim delights for our discerning customers. A calming respite for the fade fanatics. Indigo dyed furniture for the denim devotee. A warm welcome and a fresh coffee to anyone with a passing interest in blue. In many ways we really do treat our stores like our home.

Home isn’t a place. It’s a feeling. It’s our community. And our store staff are at its core.

Sharing nuggets of denim wisdom with you on a daily basis. From our old archives to our newest arrivals. The fabric, the laundry, the production process.. it’s all in the detail of a good story.

But what’s a good story if there’s no one to tell it to? Stories are best told together (unfortunately for now at a safe distance).

There’s no established way to do things. We are not the establishment. We are in it together. But we listen to you. As we are getting requests from you to open up (a little) we would like to invite you into our store... oh we mean home... with coffee and kindness. With open arms but following strict RIVM guidelines (sorry no hugging). A personal one-on-one (and a 1.5 meter) shopping experience.

With a hope to inspire you with our new collections and tell you a few stories.

Just as it’s always been. Same same. But different. The new normal.





Rest assured we are following official government procedure and have implemented precautionary measures. Appointments can only be booked one person at a time and a 1.5m distance is strictly adhered to. We ask you to do the same – any minor signs of cold, flu or fever symptoms please stay at home.