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Heidi Straight Fit Jeans - GR10YB

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Heidi Straight Fit Jeans - GR10YB

Golden Rivet 10 Years Black (GR10YB): To commemorate our 10 year anniversary, we created this extreme wash with ripped, patched, torn and repaired details. It's the ultimate trashed look! It's cut from a soft, 13oz rigid denim with a black warp and white weft.

These jeans are embellished with golden rivets; they're a seal of premium quality and are used only on denim made by Candiani, the renowned Italian mill. Candiani is known worldwide for its innovative, sustainable approach to denim manufacturing.

The Heidi is our ultimate high-rise. It has a slim fit at waist and hip, with a straight leg through the thigh, knee and ankle.

  • Candiani Denim.
  • Golden rivet.
  • 13oz fabric.
  • Limited edition anniversary jean.
  • High rise.

Specifications

Fit Heidi - High-rise Straight Fit (learn more)
Wash name GR10YB - Golden Rivet 10 Years Black
Weight Heavy Weight (13oz)
Material Feel Soft
Stretch (Rigid)
Composition 100% Cotton

"A Decade of DENHAM"

Watch the video


This season marks the launch of DENHAM’s 10th Anniversary celebrations. We’ve revisited our favourite designs from over the years, and reimagined them with modern updates and fresh new details.

As a nod to Jason Denham’s English heritage, this collection is inspired by iconic British military regalia and khaki uniforms. Key silhouettes — like trench coats, bomber jackets, blazers and cargo shorts — are combined with luxurious materials and unique patterns.

Discover the collection

Made with Italian Candiani Denim

Why we use Candiani Denim?

Founded in 1938 near Milan, Italy, Candiani Denim is one of the most well respected fabric mills in the world. The company is renowned for its premium quality fabrics and innovation in sustainability. Drawing on centuries of artisan textile expertise, Candiani shares our passion for authenticity and striking the right balance between tradition and modernity. DENHAM and Candiani also work in close collaboration to master the art of vintage replication.

Learn more about Candiani Denim

Jason Denham talking of Candiani.

Golden Rivets (Rivetto D’Oro)

A trophy for your jeans

Golden rivets are a seal of premium quality, ensuring that the garment is made of the finest Italian fabric. They are only used on jeans that have been made by the Candiani Mill. Candiani has selected a limited number of jean makers worldwide who are entrusted to use these rivets — and DENHAM is one of them. Also called “Rivetto D’oro” in Italian.

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The Logo

691 stitches in every DENHAM scissor logo

For Jason Denham, scissors are a symbol of his craft. Throughout his career he’s collected thousands of pairs – each with a unique story and past. But there’s one scissor that’s the most important: his first pair, which inspired the brand’s iconic logo. Every pair of jeans in our men’s collection is stamped with this trademark, which is meticulously crafted from 691 stitches.

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691 stitches in the scissor logo

Durable Front Pocket

The most durable pocket bags

We love to showcase our signature scissor print, and you’ll find it on the fishbone fabric used to make front pocket bags. So in addition to being super durable, they capture a little piece of history every time you reach in your pockets. (Scissor freaks can also look out for our scissor print on interior yoke panels.)

Premium Hardware

Copper meets black satin powder coating

In every design we make, we aim to combine our vintage inspirations with original DENHAM details. A distinct example is our premium copper hardware. Used in workwear since 1873, copper hardware has been around for almost as long as jeans have. We add a black satin powder coating, which gives a luxurious and modern twist to a nostalgic classic.

Wash & Care

Let your jeans tell your story

Once you’ve invested in premium quality denim, it’s important to take proper care of your purchase. This will not only prolong the life of your jeans, but it will help them get better with age and tell a story — your story.

Washing your Jeans

Denham Spray

Extend the life of your jeans

This non-toxic, biodegradable denim spray has been specially developed by THE LAB X DENHAM. It’s made from pure natural enzymes, with no perfumes. The spray is tough on stains and odour, allowing you to get the best performance out of your denim.

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The Truth is in the Details

By Jason Denham

I’ve dedicated my life to making the perfect jeans. They’re my passion and my pride. Like a chef, I hand pick all my ingredients: I study tradition and technique, and obsess over every detail. I honour heritage and authenticity, while bringing a modern twist to my craft. I believe ‘The Truth is in the Details’ and every pair of DENHAM jeans tells a story – one that evolves every time they’re worn. I’m excited to share in this journey and story with you.