DENHAM THE JEANMAKER STORE AALST
Amsterdam-based DENHAM opens its second stand-alone shop in Belgium on the charming cobblestone walking street of the Sint Jorisstraat 7 in Aalst. Opened in partnership with Groep Alain Broekaert/G.A.B, the sun-drenched 70sqm shop is a showcase for Denham’s full range for both men and women. As always, the heart of the presentation represents a focus on the brand’s signature assortment of 5-pocket denim styles in modern fits and a wide array of popular washes. Shop staff at the new location also have extensive experience matching customers to a perfect fitting, perfect feeling and coolest looking jean.
Together with the 5-pocket programs, Denham offers premium casual essentials developed specially to compliment the denim including; oxford, chambray and jean shirts, sweat and jersey separates, laid-back tops, modern-classic jackets, tailoring and outwear - all featuring Denham’s modern design sensibility and unique styling details. Also on offer are special editions from longtime Denham collaborators; The Last Conspiracy footwear and Converse.
SIGNATURE DENHAM ATMOSPHERE
Developed by Denham’s in-house design team, the store’s décor celebrates a dynamic contrast between the old and new. Wood, flagstone and indigo-carpeted floors are lit via a peaked glass inner arcade. Integrated within an overall clean, bright and modern space original details include bespoke surfacing crafted from reclaimed American yard-sticks, a vintage scissor collection featuring museum-quality antique tailor’s shears from around the world, denim-draped fitting rooms as well a primary display of Denham’s most popular cuts presented on modified scissors alongside the most popular washes displayed on adapted laundry-faucets. Throughout the shop Denham’s design ethos worshipping tradition while destroying convention is on show in both the collection and the interior-design.
Like other Denham flagship locations, the new Aalst location also boasts a fully equipped in-house Denham coffee bar with access to a private garden terrace.
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