DENHAM ANTWERP STORE
Amsterdam-based DENHAM opens its first stand-alone shop in Belgium on Lombardenvest 32 in Antwerp. “The designers at Denham have long admired Antwerp’s international reputation for design and fashion and are extremely proud to be presenting their brand concept within such a deeply respected European style-mecca”. - Jason Denham
Opening on March 18th in partnership with Groep Alain Broekaert/G.A.B., the 65 sqm shop will carry sections from Denham’s full range for both men and women with a focus on the brand’s signature assortment of 5-pocket denim styles in modern fits and a wide array of popular washes. Shop staff at the new location also have extensive experience matching customers to a perfect fitting, perfect feeling, coolest looking jean. Together with the 5-pocket programs, Denham offers premium casual essentials developed specially to compliment the denim including; oxford, chambray and jean shirts, sweat and jersey separates, laid-back tops, modern-classic jackets featuring unique styling details, as well as jean and lifestyle-oriented footwear and accessories including selections from Converse First Line, The Last Conspiracy, Ocean Republic Jewelry and Bagism.
SIGNATURE DENHAM ATMOSPHERE
Developed by Denham’s in-house design team, the store’s décor celebrates a dynamic contrast between the old and new. Integrated within an overall clean, bright and modern space original details include bespoke surfacing crafted from reclaimed American yard-sticks, vintage scissors featuring museum-quality antique tailor’s shears from around the world, re-purposed vintage fitting-room doors as well a primary display of Denham’s most popular cuts presented on modified scissors alongside the most popular washes displayed on adapted laundry-facets. Throughout the shop Denham’s design ethos worshipping tradition while destroying convention is on show in both the collection and the interior design.
ABOUT GAB Groep
Alain Broekaert – GAB – opens the first Denham store in Belgium. Its strong reputation and long expertise in the fashion world soon enabled Group Alain Broekaert to face new challenges like the newest brand DENHAM. The company thus established itself as a permanent value on the European fashion market with a portfolio that until today includes 17 strong brands, more than 500 wholesale clients and approximately 60 own retail channels.
Jason Denham on Instagram
Follow Jason Denham on Instagram at @denhamthejeanmaker