How your jeans can tell a story
‘Virgin’ is DENHAM’s name for the purest form of denim — also called raw or unwashed denim. Once dyed and woven, denim is stiff and has a deep blue indigo colour with a slight shine. When it’s worn, it moulds to your body to create individual wear patterns and fade marks along the way. In this sense, every piece of virgin denim becomes completely unique. DENHAM is passionate about virgin denim and the stories it can tell along its journey to becoming vintage.