How your jeans can tell a story
‘Virgin’ is DENHAM’s name for the purest form of denim - it’s denim that has been dyed and woven, but hasn’t undergone a pre-wash. Simply put: when it came off the loom, it was immediately cut and sewn into jeans without any distressing or washing.
If you haven’t guessed it by now, we’re pretty obsessed with virgin denim. Our signature ‘virgin to vintage’ philosophy celebrates how fabrics age — from unwashed jeans to love-worn pieces — and inspires us to create the perfect balance in replicating natural wear patterns.